Our Mission
We plant trees for every pair of sunglasses we sell to help tackle the global deforestation issue.
Ten trees, to be exact. That's a lot of new wood created for each small amount we use for the glasses.
Why do we do it?
The World is being cut down
Deforestation is a major issue in today's society, and as the world population increases, so does the ever demanding need for space. Be it for housing and urbanisation, sprawling palm oil plantations, or inefficient cattle ranches to satisfy a global hunger for meat, the world's natural forests are being sawed down, and we aim to do our bit to try and combat this.
Some facts about deforestation
About half of the world's tropical forests have been cleared
FAO
Forests currently cover about 30 percent of the world’s land mass
National Geographic
Forest loss contributes between 6 percent and 12 percent of annual global carbon dioxide emissions
Nature Geoscience
About 36 football fields worth of trees lost every minute
World Wildlife Fund
How are we helping?
We have partnered with Eden Projects, a non-profit, non-government organisation who focus on reforestation projects in developing countries. Their incredible work involves the creation of tree nurseries in areas that have been badly hit by deforestation in order to alleviate the negative effects and help restore some of the natural habitat to those areas. Not only does this help the planet, it also empowers the lives of the local villagers who are hired on these projects, meaning they can earn decent salaries to provide for their families.
For each pair of sunglasses we sell, we cover the funding of planting ten trees in locations such as Ethiopia, Madagascar, Haiti and Nepal.
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